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20.05.2011 | Smith & Wesson at AFiN

AFiN, the Austrian based Brand Licensing Specialist represents of the US company Smith & Wesson.

Smith & Wesson is the global leader of security, safety, protection and sport is now available for licensing in Europe.

Smith & Wesson licensed products will leverage the distinct brand heritage and provide new ways for consumers to connect with one of the world’s most recognized brands.

AFiN will pursue new categories for the Smith & Wesson brand and will enter the major retail channels in the European market. Also AFiN will develop lifestyle programs across all categories, with focus on the core of the brand: safety, security, protection and sport.

About Smith & Wesson
Smith & Wesson Holding Corporation (NASDAQ: SWHC) is a U.S.-based, global provider of products and services for safety, security, protection, and sport. The company designs and constructs facility perimeter security solutions for military and commercial applications, and delivers a broad portfolio of firearms and related training to the military, law enforcement, and sports markets. SWHC companies include Smith & Wesson Corp., the globally recognized manufacturer of quality firearms; Smith & Wesson Security Solutions, Inc., a full-service perimeter security integrator, barrier manufacturer and installer; and Thompson/Center Arms Company, Inc., a premier designer and manufacturer of premium hunting firearms. SWHC facilities are located in Massachusetts, Maine, and Tennessee.

For more information on Smith & Wesson and its companies, call (800) 331-0852 or log on to www.smith-wesson.com.

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