Lief! lifestyle initiator, Yvonne Woudstra, operated a large baby and children`s wear
wholesale business together with her husband when she decided to set up something
small and individual. In 2005, she opened a baby shop named lief! (sweet) in the
typical Dutch village, Giessenburg, where she lives.
Especially for the first lief! lifestyle shop, she designed a small collection of baby clothing
with texts like ‘lief!' and ‘stoerl’ [respectively, sweet and cool] imprinted on them. She
also sold complementary baby articles such as cuddly toys, bedding and books.
From day one, the shop was a success and before she knew it, Yvonne was planning the
introduction of a total concept under a private label and based on Dutch designs. Hence,
lief! lifestyle was born, which in the meantime has flourished into a wide-ranging lifestyle
brand that not only includes clothing for babies and toddlers, but also stationary,
personal care products, window decoration, bags, bed and bath textiles, paint, furniture,
wallpaper, wall decoration and playroom accessories.
Later lief! lifestyle extended the brand with products groups like stationary, bags, bedroom
and bathroom textiles, furniture, and wallpaper. With these collections lief! lifestyle does
not only offer products for kids, but also for their mothers, and everyone else who likes this
colorful new collection.
Web info: www.lieflifestyle.com