In cooperation with various licensees, Route 66 has brought products onto the market
for young and old, all with a typical Route66 design. The products are position in mid to lower
market price range.
Thanks to the variety of the licensed products, Route 66 has become a real wide-ranging
concept, attracting an ever-growing target group. Besides the basic clothing collection, Route 66
also provides stationery, car products, tableware, bicycles, bags, bed and bathroom linen and
Licensing agreements cover about 90 countries: Route 66 licensed products
are sold in many department, discount and specialty stores.